Internet Marketing Services
5.0 Rating on GoogleThe shape of the county
Phoenix is both the county seat and the state capital, and it holds only about 36 percent of the county's residents. Mesa, Chandler, Gilbert, Glendale, Scottsdale, Peoria and Tempe are each cities of 100,000 or more across Maricopa County, and Surprise, Goodyear, Avondale and Buckeye are growing at the western edge. A marketing plan that stops at Phoenix reaches about a third of Maricopa County, Arizona. A plan that tries to reach all of it with one page reaches no one in particular.
Customers also name the Valley's regions more often than the county: East Valley, West Valley, North Valley, Ahwatukee, Maryvale, Sun City. The map below uses those names and the freeways between them, because search habits follow roads and neighborhoods rather than the county line.
Order of coverage
| If your base is | Cover first | Add next | Add last or by request |
|---|---|---|---|
| The East Valley (Tempe, Mesa, Chandler, Gilbert) | Your own city and its neighbors on Loop 202 and US 60 | Queen Creek, Ahwatukee and the southeast near the Gateway airport | Scottsdale and central Phoenix by Loop 101, then the West Valley by I-10 |
| Central Phoenix | Downtown, Midtown and the Camelback corridor | Tempe, Scottsdale and Glendale, the cities that touch it | Maryvale, Ahwatukee and the farther edges |
| The West Valley (Glendale, Peoria, Surprise, Goodyear, Avondale) | Your city and its neighbors along Loop 101 and Loop 303 | Buckeye and the Sun Cities, the growth edge and the winter market | Central Phoenix, then the East Valley across the Broadway Curve |
| Scottsdale and the north | Scottsdale by area: Old Town, Airpark, North Scottsdale | Fountain Hills, Cave Creek, Carefree and Anthem | Tempe, Peoria and the rest of Loop 101 |
| A mobile trade with crews everywhere | The densest two or three cities near your yard | Cities along one freeway at a time, not scattered ones | The outer desert, only where jobs justify the drive |
The markets
The seat and capital, with 1,608,139 residents in 2020, yet only about 36 percent of the county. Treat Downtown, Midtown, the Camelback corridor and Maryvale as separate search habits inside one city.
504,258 residents in 2020, the largest East Valley city. US 60 and Loop 202 cross it, and the far southeast near the Gateway airport is a different drive from downtown Mesa.
275,987 residents. Loop 202 divides north and south Chandler, and large semiconductor employers sit in the city, so commuter households and business customers are both in play.
267,918 residents in a town, not a city. Loop 202 is its main freeway and it touches Mesa, Chandler and Queen Creek, so a Gilbert page shares customers with all three.
248,325 residents. Luke Air Force Base is its largest employer, and the stadium and arena district fills on event days. Loop 101, Loop 303 and Grand Avenue connect it.
241,361 residents over 184 square miles. Tourism is the largest employment sector, and Old Town, the Airpark and North Scottsdale behave like three markets.
190,985 residents, with Lake Pleasant in the north and limits that reach into Yavapai County. Loop 101 and Loop 303 serve it, and an industrial corridor is planned along Loop 303.
180,587 residents in about 40 square miles, shaped by the main Arizona State University campus. Light rail runs through it and Sky Harbor is about two miles northwest.
Surprise grew from 30,848 residents in 2000 to 143,148 in 2020. Sun City and Sun City West sit beside it, unincorporated and popular with winter visitors, so one West Valley effort serves two audiences.
Goodyear (95,294 residents) and Avondale (89,334) share the I-10 corridor and Loop 303, about 17 miles west of downtown Phoenix. The Estrella community lies south of the Gila River.
About 30 miles west of downtown Phoenix, with 91,502 residents in 2020 and an estimated 114,334 in 2024. Spread across 393 square miles, so name the part you reach.
A Phoenix urban village south of South Mountain, counted as part of the East Valley and cut off from the rest of the city. Searchers say Ahwatukee, not Phoenix.
From 26,361 residents in 2010 to 59,519 in 2020, and an estimated 87,006 in 2025. Mostly in Maricopa County and partly in Pinal County, so check the line before you promise service.
Wickenburg (7,474 residents) is 53 miles northwest of Phoenix on US 60 and Gila Bend (1,892) is 68 miles southwest. Both are small and distant, so add them only if your crews really go.
County lines and city limits
Queen Creek is mostly in Maricopa County but partly in Pinal County after annexing a neighborhood in 2018. Check the address before you answer a call.
Searchers east of Mesa may not be inside Maricopa County at all. If you serve them, say so in your own words; if you do not, the service-area page should say that too.
Both extend north across the county line, so a business with customers in the north should name the city, not the county.
The Salt River Pima-Maricopa Indian Community lies between Scottsdale, Tempe and Mesa, and the Fort McDowell Yavapai Nation is east of Fountain Hills. They have their own governments, so ask what rules apply before scheduling work.
Sun City, Sun City West, Anthem, Tonopah, Waddell, Morristown and Wittmann are communities, not cities. Customers search by those names, so use them.
What joins the cities
| Route | What it joins and why it matters |
|---|---|
| Interstate 10 | Runs through Tempe, Phoenix, Avondale, Goodyear and Buckeye, the long east to west line that ties the East Valley to the West Valley and beyond to Tucson and Los Angeles. |
| Interstate 17 | The north to south spine from Phoenix toward Anthem and northern Arizona, and the dividing edge for much of the West Valley. |
| Loop 101 | A ring joining Glendale, Peoria, Scottsdale, Tempe, Mesa and Chandler. Cities on the same stretch of it belong in the same service plan. |
| Loop 202 | The East Valley backbone across Tempe and Mesa, through Chandler and Gilbert, and around Ahwatukee. Queen Creek and the southeast edge are reached from it. |
| Loop 303 | The West Valley bypass through Goodyear, Surprise, Peoria and Glendale, where much of the newest growth is. |
| US 60 | Two roads in one: the Superstition Freeway east through Tempe and Mesa, and Grand Avenue northwest through Glendale, Peoria and Surprise toward Wickenburg. |
| SR 85, SR 87 and US 93 | Outer routes: SR 85 from Buckeye to Gila Bend, SR 87 through Chandler, and US 93 from Wickenburg northwest. They matter only if your work reaches the edges. |
| Light rail | Runs only through Phoenix, Tempe and Mesa, so customers in the rest of the county are car dependent and the freeway map is the real service map. |
Choosing
Pull a month of invoices or call logs for Maricopa County and sort by city. The top three cities are your first pages.
Cities along the same freeway belong together. A crew that works Mesa and Gilbert can add Queen Creek by Loop 202 more easily than it can add Peoria.
Buckeye, Queen Creek, Surprise and Goodyear gain residents who have no provider yet. If one sits near your base, it is the first addition.
Check Pinal County, Yavapai County and reservation boundaries before you promise service in an area.
Name the cities you serve on the service-area page, on your Business Profile and in your city pages. Then review in a month.
Questions
No. Start with the cities where you work most and write each page from real jobs. Pages for places you rarely visit read as filler. A smaller, truthful set that grows over time ranks and converts better than a long list of near copies.
Usually along the road it already uses. Loop 303 and I-10 link Goodyear, Avondale, Buckeye and Surprise, and Loop 101 links Glendale and Peoria. Add the nearest growth edge first, then work toward the Sun Cities and central Phoenix as your crews and calendar allow.
It does, because a Phoenix-only plan misses most customers in Maricopa County. Mesa, Chandler, Gilbert, Glendale, Scottsdale, Peoria and Tempe are large markets on their own, and searchers tend to name the city they live in. Cover several, in order, rather than one.
Treat Queen Creek as part of the East Valley with a Pinal County edge, and treat San Tan Valley and Apache Junction as mostly Pinal County. If you serve any of them, say so; if not, make the service-area page clear. Ask for the address on every form.
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List the cities you routinely reach and note that you travel farther for larger jobs. Naming 40 cities you rarely visit weakens the page. A handful of well-built city pages, plus a clear service-area statement, do more than a long list.
A profile can list a service area, but Google weighs distance from your address, so far-away cities are hard to win from one listing. Strong city pages, reviews that name where you worked and ads aimed at the farther cities fill the gap.
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Get in Touch
Tell us where your crews or your front door are and we will propose the first three cities to build. Call 610-825-4363 or email hello@getphound.com.