Internet Marketing Services
5.0 Rating on GoogleWhy start with an audit
Imagine someone who moved to Buckeye or Queen Creek last month. They need a roofer, a pediatric dentist or an accountant, and they know nobody. They type a service and a city into a phone. A few names appear on the map, a few in the results below, a few in ads at the top. They tap two or three, glance at the stars and the photos, and call one. Everything an owner would call online marketing happens in that minute: the listing, the reviews, the site, the speed of a reply.
Internet marketing in Maricopa County is mostly the discipline of making every one of those surfaces agree. The Valley adds a layer of difficulty. People name where they live by sub-region (the East Valley, the West Valley, the North Valley) or by a city, and they rarely say the county. A listing that says only "Phoenix" for a business in Gilbert, or a site that never mentions Ahwatukee or Sun City, loses to one that does.
The audit below goes through seven surfaces, and it is written for Maricopa County businesses of any size. You can run it yourself with a phone and ten minutes, or we can run it and send back a plain list of what to fix first.
The seven surfaces
Does it load quickly on a phone? Does the first screen say what you do and which cities you serve? Is the phone number a tap away? Many sites mention one city and miss the five around it. A bilingual option matters in a county where about one household in five speaks Spanish at home.
The service areas, categories, hours, photos and description should match the site. A business with two shops needs two profiles. Check that the phone number rings a real person, not a retired line.
Count how recent the latest review is, not just the star average. In a fast-moving county a review from three years ago reads as a business that may have closed. Ask for reviews every time a job ends.
Facebook and Instagram pages are often checked after Google. They should show recent posts, the same hours and a way to message. Dead pages with old phone numbers do more harm than none.
Apple Maps, Bing Places and the data aggregators feed dozens of other sites. A wrong suite number in one place spreads, and fixing it at the source is faster than fixing each copy.
A new resident who asks for a quote and hears nothing for two days has already called someone else. A same-day reply, even an automatic one, keeps the lead.
Without call tracking and form tracking, no one knows which surface produced a customer. Set this up before spending on ads so you can see which city and source each call came from.
Against the benchmarks
| Measure | Maricopa County | Typical Arizona county | Typical county nationally |
|---|---|---|---|
| Median age | 37.1 | 38.7 | 41.4 |
| Renter households | 35.7 percent | 29.8 percent | 26.1 percent |
| Workers who work from home | 16.2 percent | 8.8 percent | 7 percent |
| Foreign-born residents | 14.5 percent | 6.8 percent | 2.7 percent |
| Spanish spoken at home | 20.1 percent | 16.7 percent | 2.9 percent |
| Median home value | $371,400 | $196,700 | $159,500 |
Source: Census American Community Survey, five-year estimates for 2018 to 2022. A typical county is the median county.
By business type
| Business type | Check first | Check second | Easy to skip for now |
|---|---|---|---|
| Roofing, HVAC, plumbing, electrical | Business Profile and call handling | City pages on the website | Social posting |
| Dentists and physician offices | Reviews and the Business Profile | Service pages per specialty | Email newsletters |
| Law offices, accountants, insurance agencies | Website trust pages and reviews | Directory consistency | |
| Restaurants and beauty salons | Business Profile photos and hours | Instagram and Facebook pages | Long website copy |
| Real estate agents | Website, neighborhood pages and reviews | Social profiles | Paid directories |
| Home cleaning and landscaping | Business Profile service areas | Review volume and recency | Complex website features |
What to do with the findings
The point of the check is a short list, not a long report. We rank every finding by how much work it takes and how much it is likely to matter to a new resident. The quick items go first: a wrong phone number, a missing service area, an unanswered review, a site that covers only one of the five cities around you.
Slower items follow in a sensible order. A page for each city you serve, a steady review habit and a Spanish-language option where you can staff it all take weeks, not days. Tracking comes early because everything after it can be judged. Most owners find that three or four changes account for most of the gain, and the rest can wait for the next quarter.
One job, two names
Owners use both terms for the same work. Online marketing and internet marketing both mean everything that happens on a screen between a stranger needing something and a stranger calling you: search, maps, reviews, ads, the site, email and social pages. We use online marketing on this site because most people search for it, and internet marketing when a client uses that phrase. There is no separate service behind either one.
What does differ is where the effort goes. In a growing county the highest return often sits in the dull places: a correct hours listing, a quick reply, a review request after every finished job. Our digital marketing page sets out the order of work for three kinds of owner, and the search engine optimization page covers the pages that earn organic visibility once the basics are sound.
Who works here
| Employment sector | People employed | Share of the workforce |
|---|---|---|
| Health care and social assistance | 268,010 | 12.3 percent |
| Retail trade | 259,366 | 11.9 percent |
| Education | 181,275 | 8.3 percent |
| Finance and insurance | 171,120 | 7.9 percent |
| Professional, scientific and technical services | 168,481 | 7.7 percent |
| Manufacturing | 168,248 | 7.7 percent |
Census ACS 5-year estimates 2018-2022, workers 16 and older by industry.
Plans
Questions
Organic Growth is $1,495 a month for Silver (no website), $2,495 for Gold with a managed website and $3,495 for Platinum. RankGuarantee™ landing pages are $495 a month for 25 pages. Paid ads management starts at $895 a month, with ad spend separate. There is no setup fee and no contract.
No. They describe the same set of activities: search, maps, reviews, ads, the website, email and social pages. Owners tend to say online marketing, and some agencies prefer internet marketing. If someone sells them as two services, ask exactly what each includes and what it costs.
A first pass across the seven surfaces takes a short call plus a review of your site and listings, and you receive a written list in plain language. Fixing what it finds takes longer, and some items, like reviews, build gradually. We rank the list so the highest-impact fixes come first.
Each location needs its own Business Profile, with its own address, local phone number and photos. The website should have a page for each location and each city it serves. Using one listing for both confuses searchers and the map, and it makes call tracking by location impossible.
It depends on who you serve. About one household in five in the county speaks Spanish at home, and a clinic, a salon or a home service company may gain from a Spanish page or listing. We only recommend it where your staff can answer the phone and follow up in Spanish.
You can run a first pass yourself in under an hour with a phone and a list of the seven surfaces. Search for your name, your service and each of your cities, and look at what a stranger would see. An agency helps with the fix list, the tracking setup and the ongoing work, but the first look costs nothing and teaches you what to ask for.
Usually the listing, because it takes less time and many searchers never reach the website. If the website is slow or does not show a phone number on mobile, fix that in the same week. We check both together and put the cheap, fast fixes first.
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Get in Touch
Send your website address and the cities you serve, and we will tell you which surfaces a stranger would trust and which they would skip. Call 610-825-4363 or email hello@getphound.com.