Internet Marketing Services
5.0 Rating on GoogleWhat the work is
SEO is the set of changes that make a business appear when someone searches for what it does. Maricopa County SEO, for a company here, comes down to five jobs: a page for each service and each place worth targeting, titles and headings that use the words people type, internal links that tell Google which page matters most, a Business Profile and reviews that agree with the website, and measurement of calls and forms by zone. We do not promise positions. We plan the pages, publish them and report what moved.
SEO for Maricopa County businesses has two halves. Local SEO is the Maps half of that work and has its own page, Google Maps and local SEO. The organic half depends on how many different names your customers use for the same place. A Chandler roofer may be found as "Chandler roofing," "East Valley roof repair" or "roof company near me," and a single page rarely wins all three.
Names that carry the county
The seat, but only about 36 percent of the county. Downtown, Midtown, the Camelback corridor and Maryvale are searched as separate places, and Maryvale is a West Valley area that sits inside the city limits.
The third largest city in Arizona, with 504,258 residents in 2020 across about 139 square miles. US 60 and Loop 202 cross it, so a Mesa page has to say whether you serve north Mesa, downtown or the far southeast near the Gateway airport.
Home to 275,987 residents in 2020 and split by Loop 202 into a north half and a south half, with SR 87 through the center. A Chandler page should name the half you cover and the freeway you drive.
A town, not a city, and still the most populous incorporated town in the country at 267,918 residents in 2020. People search it like any large city, so build its page like one.
Tourism is its largest employment sector, and Old Town, the Airpark and North Scottsdale are three different customers. One Scottsdale page seldom fits all three.
An urban village of Phoenix south of South Mountain, usually counted with the East Valley. A customer may type Ahwatukee, Phoenix or Chandler for the same address.
Where to start
Because this county is still filling in, the order of pages matters. We begin with your base: the cities or villages where most revenue comes from today. We then add the neighbors that share a freeway with it, and only then the growth edges, Buckeye, Queen Creek and Surprise, where newcomers have not yet chosen anyone. The far desert comes last: Wickenburg is 53 miles from Phoenix and Gila Bend 68, small and distant markets that suit a service-area page rather than a full build.
County lines make poor customer boundaries. Queen Creek sits partly in Pinal County, Apache Junction and San Tan Valley are mostly Pinal, and Peoria and Wickenburg reach north into Yavapai County. Good Maricopa County, Arizona SEO is built on cities and drive times, and a Phoenix SEO company that treats the county line as the edge will miss customers who search the Valley from the other side of it. The same is true of SEO for Maricopa County, Arizona businesses in general: the county is the container, but the city is what a customer types.
Competition
| Trade | Locations counted | Per 10,000 people | Crowding against the median | Small shops (under ten staff) | Large shops (20 or more staff) | Growth since 2017 |
|---|---|---|---|---|---|---|
| Real estate agents and brokers | 4,769 | 10.4 | 3.7 times | 98 of 100 | 58 | +48 percent |
| Physicians offices | 3,383 | 7.4 | 1.8 times | 73 of 100 | 429 | -0.7 percent |
| Law offices | 2,290 | 5 | 1.7 times | 87 of 100 | 126 | +4.9 percent |
| Dentists | 2,143 | 4.7 | 1.6 times | 77 of 100 | 112 | +9.7 percent |
| Beauty salons | 1,148 | 2.5 | 1.3 times | 84 of 100 | 51 | +23.8 percent |
| Accounting and CPA firms | 795 | 1.7 | 1.3 times | 87 of 100 | 40 | +1.4 percent |
County Business Patterns 2022 compared with 2017; counts cover employer businesses and leave out the self-employed. The median is taken across counties of 20,000 residents or more.
What crowding changes
Where a trade is crowded, a generic page loses. Physicians' offices number 3,383, law offices 2,290 and dentists 2,143, and in each of them most locations have fewer than ten staff, so thousands of small practices publish near-identical pages. The answer is specificity: one page for each service in each city, written about the real neighborhoods and freeways involved, rather than one "Valley" page that tries to cover everything.
Where a trade is thin, such as roofing at 0.7 times a typical county's density, the same specificity still helps but the task is lighter. A roofer with a handful of well-built city pages and a correct Business Profile can compete for the whole East Valley without publishing dozens of near-duplicates. We read the table for your trade before we plan, because it decides how many pages are worth building.
Hiring an SEO company
A proposal for a county this size that says "Phoenix" and nothing else has not looked at the map. Ask which pages come first and why.
A consultant advises, while an agency or company also does the work. For a business that needs pages in several cities, you want the doing, with a clear monthly list of what went live.
Look for pages published, Business Profile changes and calls by zone, not only a rankings screenshot.
Ask about setup fees, minimum terms and what happens if you stop. Ours are month to month with no setup fee and no contract.
Be wary of any promise of position one. We plan and publish, and we do not promise a position.
Who is searching
| What was measured | Maricopa County | Middle Arizona county | Middle U.S. county |
|---|---|---|---|
| Median household income | $80,675 | $58,421 | $60,522 |
| Median home value | $371,400 | $196,700 | $159,500 |
| Median rent | $1,437 | $950 | $818 |
| Renter households | 35.7 percent | 29.8 percent | 26.1 percent |
| Adults with a bachelor's degree | 35 percent | 18.1 percent | 21.1 percent |
| Workers who work from home | 16.2 percent | 8.8 percent | 7 percent |
| Foreign-born residents | 14.5 percent | 6.8 percent | 2.7 percent |
| Spanish spoken at home | 20.1 percent | 16.7 percent | 2.9 percent |
American Community Survey five-year estimates for 2018 to 2022; the middle county is the median.
Plans
Questions
A clear list of pages published, titles and links changed, Business Profile updates and a report of calls and forms by city. A good agency can show what was done even in a month when positions barely moved, and can explain why a page was written for Mesa and not for the whole Valley.
RankGuarantee™ landing pages are $495 a month for 25 pages. Organic Growth is $1,495 for Silver (no website), $2,495 for Gold (managed website) and $3,495 for Platinum. There is no setup fee and no contract, and you can stop at the end of any month.
It can be, for a single location with one trade. If you need pages in several cities, a Business Profile, reviews and content each month, the workload usually needs a team behind it. Ask who does the writing and publishing, not just who gives advice.
Target the cities where your customers are. A Phoenix page will not capture people who type Mesa, Peoria or Queen Creek. We start with your base, add the neighbors along the same freeways and decide on the others from your calls.
Only for cities that matter to revenue. Eight or ten strong city pages beat forty thin ones, and thin pages can hurt. We write pages about the real streets, freeways and neighborhoods, and combine tiny markets such as the far desert into a service-area page.
It matters for how you describe your service area. Queen Creek straddles the line, and Apache Junction and San Tan Valley are mostly in Pinal County, yet those customers shop the East Valley. We describe the area by city and drive time so those searchers still find you.
It varies by trade, starting site and crowding, and it is measured in months. Crowded lanes such as real estate, law and dentistry take longer than thin ones. We cannot promise a date or a position, but we can show the pages published and the calls that followed.
Most businesses need both, because a customer might see either one first. Regular SEO covers your website pages in organic results; local SEO covers your Google Business Profile and the map results that appear for "near me" searches. A crew without a storefront often starts with the map, a business with many services with the website.
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Get in Touch
Tell us your trade and the cities you serve, and we will outline which pages we would build first. Call 610-825-4363 or email hello@getphound.com.